Britain’s Channel 4 commissioned NYC photographers/directors The Wade Brothers to shoot the British Paralympic team for their ‘Meet the Super Humans Campaign’.
The Wade Brothers worked with Channel 4 in London to handle all the off air promotion for the 2012 Paralympics. “Forget everything you thought you knew about strength. Forget everything you thought you knew about humans. It’s time to do battle. Meet the Superhumans.” A battlefield of explosions set the back-story for their injuries.
To see more of the Wade Brothers photography and directing work check out the Bloc site.